How To Promote Listings on ActiveRain

Are you posting your clients listings on your ActiveRain Blog?  

How are you keeping it updated and current?  What happens to that post when the home is sold?  Does your post still show up in the SERPS? (Search Engine Results Page)  If so, how useful is that to a consumer or potential prospect and client? 

Did you know that 3349 other members on AR have posted 41,473 listings or properties?

Here's Something to ponder...

When I first joined ActiveRain and created a  Listings Group, it was to help members promote their listings within the AR Community. At the time, without knowing the future power of ActiveRain's SEO and Google juice, my intentions and focus looking back were very narrow-minded.  I had created a post about "How To Post Your Listings" since I could only share what I knew and understood at the time.

Today, I have a different opinion about how to "BLOG" about listings on ActiveRain. 

To give a blog post some shelf life, and keep it alive for years to come, agents should blog about the neighborhood and community instead, and then just include the listing as part of their topic and post.  This way when the home sells or gets taken off the market, the hyper-local information is still useful to consumers when found during a search, and doesn't render your post useless just because that home is no longer available. 

This technique is working great for many hyper-local bloggers here on the ActiveRain and out on the Web in general.  Providing blog posts with a longer shelf life has been proven to bring much greater value to both the reader and the author. Consider the possibilities of creating neighborhood and community posts over just listing posts. Just a suggestion.