how to get to the "next level" (4 simple steps)

11:15 AM |

The Ultimate Real Estate Investing Podcast

How do I get to the "Next Level"?

It seems everyone is looking to get to the "next level" whether you're brand new and working toward your first check or you've successfully completed several transactions and desperately want to make a "business" out of your hobby.

…or you might be doing several deals a month but would love double your business and you're not sure how.

The objective is always GROWTH. But how you ask?

Well it comes down to mastering these four critical factors:

1. Focus
2. Action
3. Systems
4. Staff

Let's get into it..

Focus: What is the most critical thing you can focus on in your business?

Sales, generating revenue. If generating revenue is not your primary focus than you're wasting your time. It doesn't matter what stage of business you're in, SALES is the #1 objective.

I know when I first got started I wanted to get all my ducks in a row. I had to get LLC set up, my company name, my business cards and letter head. I felt I needed a business plan and mind map of everything planned out.

Wrong…

I needed revenue, sales.

If your just starting out the ONLY thing you should be focused on is getting your fist deal.

How you ask?

Step #1: Get a list of absentee owners from Listsource.com or an inheritance list from USleadlist.com. (the bigger the list the better)

Step #2: Mail these folks a yellow letter (see yellowlettermail.com for examples)

Step #3: Answer your phone and start talking to sellers. You can't screw up a motivated seller, remember that. You HAVE to get the phone to ring as fast as possible. Don't know what to say? Don't' worry about that, just ask them "what is the reason you're selling" and let them speak.

If you've done a couple deals or are looking to make a run at this business, then ramp this portion of your business up. Marketing, Marketing Marketing!

-------Marketing = Leads = Opportunities = Offers = Deal = Money-------

The more marketing you do, the more leads you get, the more opportunities you have, the more offers you make, the more money you acquire.

Action: Don't think about it, don't contemplate it, don't discuss it or procrastinate it.

JUST DO IT

and if you're going to do it, GO BIG

If you're broke, hand write the letters…

CONSISTENTLY!

Not just 10-20 letters a week, but as many as you can until you get that first deal. Once you get your first check, reinvest 15% back into marketing.

Systems: Create a process for every action

Now that you're consistently marketing it's time to create an exact process in detail of the exact steps you take to run the business.

Write it down in and try to make it streamline and easy as possible. Do this for every major task in your business.

Some examples of what to systemize:

1. Your Marketing:
   a. obtain the list
   b. setting up the mailing
   c. managing the lists
   d. managing the online campaigns

2. Acquisition Process:
   a. Answering the phones or returning voice mails (what to say, what info to gather)
   b. Lead management: how are the leads handled and catigoryized and followed up on
   c. Booking appointments
   d. going on the appointment & making offers
   e. sign the contract

3. Closing process:
   a. opening escrow
   b. talking to the seller and buyers
   e. managing the closing process

You get the idea, a process for everything.

Staff: Now that you have a process for every major task in your business, you can start hiring staff to implement your systems. The more detailed the system the easier it is to manage.

In my businesses I'm systemizing and hiring rock stars to implement my systems with a plan to take my real estate business from a $150,000 a month in revenue to $1 million a month in revenue.

Having a vision of where you want to take your business along with following these four steps, growth is inevitable.

Growth = excitement, passion and freedom.

Boom Baby,

Sean

P.S. Happy Friday ;)

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